The latest trends in corporate reputation management under debate
Reputation, Publicity and Corporate Social Responsibility managers from the companies Repsol YPF, RENFE, Ferrovial, Bankinter, DKV and the ONCE Foundation are to take part in the Conference, “The impact of reputation on the management of companies”, organised by Audentia, the training division of the Inforpress Group. It aims to offer the most complete vision possible of the current situation of reputation management in Spanish companies. The latest trends in business models, measurement tools and indicators relating to reputation will be analysed at the event, to take place 28 June at Hotel Miguel Ángel in Madrid.
Topics such as the development of a strategic brand plan, management of corporate social responsibility, and its communication to relevant groups, will be looked at over the course of the conference, which will also present measurement tools such as Rep Track, or the use of personalised monitors for reputation management. The conference will close with a talk on new trends in reputation communication through virtual social networks. To download the programme: www.audentia.es
Upcoming seminars
Each month, at Inforpress we organise the most helpful seminars for personnel from your organisation to strengthen their communication skills. These are our upcoming proposals:
- Blogs as an advertising tool (Barcelona, 29 and 30 May / Madrid, 12 and 13 June)
- CSR, from theory to practice (Valencia, 29 and 30 May / Barcelona, 5 and 6 June / Madrid, 13 and 14 June)
- Persuasive advertising and influence techniques (Barcelona, 6 and 7 June / Madrid, 26 and 27 June)
- Conference: The impact of reputation on company management (Madrid, 28 June)
- Communication coaching for management staff (Bilbao, 6 and 7 June / Barcelona, 13 and 14 June / Madrid, 20 and 21 June)
- Communication in change management (Barcelona, 19 and 20 June / Madrid, 27 and 28 June)
- Interpersonal communication (On line: 20 June to 20 July. On site: 23 July)
- Emotional intelligence applied to corporate communication (Barcelona, 4 and 5 July / Madrid, 11 and 12 July)
- Financial presentations (Madrid, 10 July)
In-company training
The training division offers different in-company courses for communication and leadership skills. We offer our experience and commitment, with the most suitable training programme for your requirements:
• On site training for groups
• One-to-one training
• Coaching
• e-learning / blended learning
• Conferences
• Outdoor
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